News: Ads coming to Xbox Live - ComputerAndVideoGames.com
Microsoft has announced that it is to bring rich media technologies including Silverlight to Xbox Live within the next year.
Silverlight allows advertisers to deliver interactive, interconnected online campaigns across multiple platforms.
Sean Alexander, director at Microsoft’s Advertising Business Group, told MediaPost that the technology will enable companies to build advertising campaigns that span four screens: desktop, television, mobile phone and Surface.
“Silverlight-powered media on Xbox will have the same appearance as ads seen on a web browser,” according to the report, and will presumably feature on the Xbox Live dashboard.
via News: Ads coming to Xbox Live - ComputerAndVideoGames.com.
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Posted on 06.30.09 to Blog by adminFDA weighs options to reduce painkiller overdoses - Forbes.com
The makers of Tylenol, Excedrin and other medications on Monday tried to dissuade regulators from placing new restrictions on their popular painkillers, including possibly removing some of them from store shelves.
The Food and Drug Administration assembled more than 35 experts for a two-day meeting to discuss ways to prevent overdose with acetaminophen - the pain-relieving, fever-reducing ingredient in Tylenol and dozens of other prescription and over-the-counter medications.
via FDA weighs options to reduce painkiller overdoses - Forbes.com.
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Posted on 06.29.09 to Agency life by adminMicrosoft puts Razorfish up for sale
One analyst valued Razorfish at $600m-$700m, based on sales of about $400m last year and profit margins for similar businesses of 12-13 per cent.
The analyst said: “Much more than that would be overpaying”, adding that even in digital marketing, valuations had fallen since last year, when Advertising Age trade magazine reported a valuation of $800m
via FT.com / Companies / Technology - Microsoft puts Razorfish up for sale.
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Posted on 06.29.09 to Agency life by adminFT.com / Companies / Technology - Microsoft puts Razorfish up for sale
One analyst valued Razorfish at $600m-$700m, based on sales of about $400m last year and profit margins for similar businesses of 12-13 per cent.
The analyst said: “Much more than that would be overpaying”, adding that even in digital marketing, valuations had fallen since last year, when Advertising Age trade magazine reported a valuation of $800m
via FT.com / Companies / Technology - Microsoft puts Razorfish up for sale.
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Posted on 06.26.09 to Blog by adminphil baumann online — health is social
I’m (not michael) speaking today at CBI’s 2nd Annual Conference on emerging media for Pharmaceutical and Biomedical industries. You can follow the Twitter stream using #Pharma as the tag. Here’s the presentation. A compendium with more detailed notes will be published later.
via phil baumann online — health is social.
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Posted on 06.20.09 to Blog by adminRace with Insulin - Twitter
Ross Fetterolf, VP Digital Strategy at Ignite Health, said yesterday was an “Historic Day” because “diabetes patient/racecar driver Charlie Kimball produced the first branded tweet on his Race With Insulin Twitter page @racewithinsulin, http://twitter.com/racewithinsulin” see “A Historic Day: The First Branded Pharma Tweet”.
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Posted on 06.16.09 to Blog by adminFDA says Zicam spray can damage smell, shares fall 55% - Jun. 16, 2009
NEW YORK (CNNMoney.com) — Consumers should discontinue use of Zicam Cold Remedy nasal gel and related products because they can can permanently damage users’ sense of smell, the government said Tuesday.
In a press release, the U.S. Food and Drug Administration advised consumers to stop use of three over-the-counter Zicam Cold Remedy products: nasal gel, nasal swabs and the discontinued “kids size” swabs.
via FDA says Zicam spray can damage smell, shares fall 55% - Jun. 16, 2009.
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Posted on 06.16.09 to Blog by adminiPhone, iPod touch users hit the Net from their handsets more than a computer | VentureBeat
The latest report from AdMob and comScore won’t shock you, but it might make you rethink your priorities. Forty percent of iPhone and iPod touch users access the Internet more from their little best friend than they do from a computer.
Here are the highlights of the report, which AdMob emailed to us on Monday:
via iPhone, iPod touch users hit the Net from their handsets more than a computer | VentureBeat.
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Posted on 06.12.09 to Blog by adminAppleInsider | New study shows iPhone users to be in a class by themselves
iPhone users are richer, younger, and perhaps even more productive at work than those who use competing smartphones, according to a new study released Friday.
The study $750 fee from independent market analysis company Forrester Research suggests iPhone users comprise the elite upper class of smartphone customers. The data was compiled from 32,228 working U.S. adults in 2008. It found that those who own an iPhone are typically more active on their phones and more connected to the internet than those who fell into generic “smartphone” or “mobile phone” categories.”
via AppleInsider | New study shows iPhone users to be in a class by themselves.
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Posted on 06.05.09 to Blog by adminCalling Venus, Calling Mars - Forbes.com
It’s easy enough to spot a girly cellphone–just look for bright finishes in shades of pink, purple and red. But is it possible to use a phone like a girl? Research says yes.
There are subtle but powerful differences in how men and women use technologies such as computers and Internet browsing. Men read more news; women drive e-commerce. Women typically do more semantic searches, typing in full questions rather than just keywords.
via Calling Venus, Calling Mars - Forbes.com.
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Posted on 06.02.09 to Blog by adminNew Twitter Research: Men Follow Men and Nobody Tweets - Conversation Starter - HarvardBusiness.org
Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter’s purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing tool?
We examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. We then compared our findings to activity on other social networks and online content production venues. Our findings are very surprising.
via New Twitter Research: Men Follow Men and Nobody Tweets - Conversation Starter - HarvardBusiness.org.
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Posted on 06.02.09 to Agency life by adminPut Ad on Web. Count Clicks. Revise. - NYTimes.com
ON a recent Thursday, Darren Herman, the president of Varick Media Management, was sequestered in his SoHo office. He wasn’t scrutinizing a television ad or images from a photo shoot. He was combing through graphs and Excel spreadsheets.
via Put Ad on Web. Count Clicks. Revise. - NYTimes.com.
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Posted on 05.27.09 to Blog by adminThe iPhone casts a giant shadow on the Web - Apple 2.0
Here’s a pie chart that should warm Steve Jobs’ heart.
That big blue slice covering 59% of the pie represents Apple’s (AAPL) share of the U.S. smartphone traffic in April as measured by AdMob, the world’s largest purveyor of ads on mobile apps and websites.
via The iPhone casts a giant shadow on the Web - Apple 2.0.
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Posted on 05.27.09 to Blog by adminPLoS Biology: A Broken Trust: Lessons from the Vaccine–Autism Wars
Until the summer of 2005, Sharon Kaufman had never paid much attention to the shifting theories blaming vaccines for a surge in reported cases of autism. Kaufman, a medical anthropologist at the University of California, San Francisco, knew that the leading health institutions in the United States had reviewed the body of evidence, and that they found no reason to think vaccines had anything to do with autism. But when she read that scientists and public officials who commented on the studies routinely endured malevolent emails, abusive phone calls, and even death threats, she took notice.
via PLoS Biology: A Broken Trust: Lessons from the Vaccine–Autism Wars.
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Posted on 05.27.09 to Blog by adminLessons From The Vaccine-Autism Wars
Researchers long ago rejected the theory that vaccines cause autism, yet many parents don’t believe them. Can scientists bridge the gap between evidence and doubt?
This week, the open-access journal PLoS Biology investigates why the debunked vaccine-autism theory won’t go away. Senior science writer/editor Liza Gross talks to medical anthropologists, science historians, vaccine experts, social scientists, and pediatricians to explore the factors keeping the dangerous notion alive-and its proponents so vitriolic.
via Lessons From The Vaccine-Autism Wars.
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