Anomaly Doubles Down on IP

NEW YORK During flush times, agencies often like to talk about branching out from client work to pursue their own interests. When the going gets tough, however, their focus returns to billable hours.

Independent Anomaly claims its approach will be different, mostly because it doesn’t consider itself a typical ad agency. Earlier this month, Anomaly rolled out its latest spin-off business, i/denti/tee, an e-commerce play that lets customers emblazon T-shirts with their favorite song lyrics.

via Anomaly Doubles Down on IP.

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