Why the future of PR lies in Social Media | ATTENTION

For the last five years, I have worked at PRWeek, where I most recently held the title editor-in-chief. My decision to leave the publication for a position at Attention reflects in part my belief that the public relations industry is fundamentally changing. People no longer solely consume top-down media, they create and share their own. This explosion in content, coupled with the finite amount of consumer attention, means brands must figure out new, creative ways to communicate. It is an exciting time for media and marketing, and I’d like be involved directly.

via Why the future of PR lies in Social Media | ATTENTION.

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