A Video Prank at Domino’s Damages Its Brand – NYTimes.com
Posted: April 16th, 2009 | Author: admin | Filed under: Agency life | Tags: corporate bs, Marketing, pranks | No Comments »Prank huh? BS.
When two Domino’s Pizza employees filmed a prank in the restaurant’s kitchen, they decided to post it online. In a few days, thanks to the power of social media, they ended up with felony charges, more than a million disgusted viewers, and a major company facing a public relations crisis.
via A Video Prank at Domino’s Damages Its Brand – NYTimes.com.
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