What Do Women Want in a Laptop? – Bits Blog – NYTimes.com
Posted: May 15th, 2009 | Author: admin | Filed under: Agency life, Internet, Marketing | No Comments »
Men are from Mars. Women are from Venus. And Dell is from the school of marketing hard knocks.
The computer maker recently took the wraps off a new Web site geared toward women called Della, which advertises Dell’s line of Inspiron Mini 10 netbooks.
The site originally featured tech “tips” that recommended calorie counting, finding recipes and watching cooking videos as ways for women to get the most from a laptop.
via What Do Women Want in a Laptop? – Bits Blog – NYTimes.com.
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