Jun 2, 2009
New Twitter Research: Men Follow Men and Nobody Tweets – Conversation Starter – HarvardBusiness.org
Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter’s purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing tool?
We examined the activity of a random sample of 300,000 Twitter users in May 2009 to find out how people are using the service. We then compared our findings to activity on other social networks and online content production venues. Our findings are very surprising.
via New Twitter Research: Men Follow Men and Nobody Tweets – Conversation Starter – HarvardBusiness.org.
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