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Put Ad on Web. Count Clicks. Revise. – NYTimes.com

Posted: June 2nd, 2009 | Author: admin | Filed under: Agency life | Tags: , | No Comments »

ON a recent Thursday, Darren Herman, the president of Varick Media Management, was sequestered in his SoHo office. He wasn’t scrutinizing a television ad or images from a photo shoot. He was combing through graphs and Excel spreadsheets.

via Put Ad on Web. Count Clicks. Revise. – NYTimes.com.

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