Jul 1, 2009
News: Ads coming to Xbox Live – ComputerAndVideoGames.com
Microsoft has announced that it is to bring rich media technologies including Silverlight to Xbox Live within the next year.
Silverlight allows advertisers to deliver interactive, interconnected online campaigns across multiple platforms.
Sean Alexander, director at Microsoft’s Advertising Business Group, told MediaPost that the technology will enable companies to build advertising campaigns that span four screens: desktop, television, mobile phone and Surface.
“Silverlight-powered media on Xbox will have the same appearance as ads seen on a web browser,” according to the report, and will presumably feature on the Xbox Live dashboard.
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