Online Ads Lift CPG Sales 9%, on Par with TV: comScore

Online advertising can be as effective as television advertising in lifting retail sales of CPG brands, according to a new study from comScore and dunnhumbyUSA.

The study, based on a 200,000 panel of consumers who were members of grocery store loyalty programs, indicated that online advertising lifts retail sales of CPG products by an average of 9%, compared to an average lift of about 8% from TV campaigns (measured by Information Resources, Inc. and published in their seminal research paper How Advertising Works).

Online Ads Lift CPG Sales 9%, on Par with TV: comScore.

Popularity: 6% [?]