Two of the National Advertising Review Council’s investigative units plan to announce Tuesday their first decisions involving blogs. Their recommendations call for clear disclosure when a company is sponsoring a site or paying for product reviews.
That’s nothing shocking, but it’s part of a sharper focus on the relationships between bloggers and advertisers. Attorneys general and the Federal Trade Commission, which is about to expand its endorsement guidelines to include blogs, are investigating the area, along with the self-regulatory groups.
One analyst valued Razorfish at $600m-$700m, based on sales of about $400m last year and profit margins for similar businesses of 12-13 per cent.
The analyst said: “Much more than that would be overpaying”, adding that even in digital marketing, valuations had fallen since last year, when Advertising Age trade magazine reported a valuation of $800m
One analyst valued Razorfish at $600m-$700m, based on sales of about $400m last year and profit margins for similar businesses of 12-13 per cent.
The analyst said: “Much more than that would be overpaying”, adding that even in digital marketing, valuations had fallen since last year, when Advertising Age trade magazine reported a valuation of $800m
ON a recent Thursday, Darren Herman, the president of Varick Media Management, was sequestered in his SoHo office. He wasn’t scrutinizing a television ad or images from a photo shoot. He was combing through graphs and Excel spreadsheets.
Men are from Mars. Women are from Venus. And Dell is from the school of marketing hard knocks.
The computer maker recently took the wraps off a new Web site geared toward women called Della, which advertises Dell’s line of Inspiron Mini 10 netbooks.
The site originally featured tech “tips” that recommended calorie counting, finding recipes and watching cooking videos as ways for women to get the most from a laptop.
MORE than one in four Americans say they are literally losing sleep over the economic downturn — tossing and turning over personal finances, the economy, job security or health care costs.
Those were the results of a poll released last month by the National Sleep Foundation, a nonprofit group financed by federal and private sources that include health care companies like Merck, Wyeth and Johnson & Johnson and mattress makers like Sealy.
TBWA announced via their Twitter feed today that they hired Hashem Bajwa, former Goodby SF digital strategy director.
The tweet: “Introducing Hashem Bajwa, former Goodby, Silverstein Digital Strategist… now a TBWADigital Artist. Innovation and Strategy.”
Here’s Bajwa’s thoughts on digital, which he posted over on Brian Morrissey’s blog (which you should read). “[W]e can’t use digital like it’s just another ad medium. Iain Tait of Poke London describes creating things for the web like opening up a TV and rewiring how it works completely, it’s not just thinking about what to run on the TV. Far too many advertisers still (wrongly) think in that way, about ‘running’ their ads on the web.”
We’ve always loved this clip of Leo Burnett’s speech “When to take my name off the door.” This speech is meant to inspire you to feel good about what you do so long as you do it for the intrinsic value of communicating in a persuasive, clean way. It’s idealism at its best/worst and maybe outdated a bit but it’s definitely the kind of thing we all need to watch once in awhile if for no other reason to understand a little about this business. The message then isn’t just for the Leo Burnett agency of today, but for all of us.
When two Domino’s Pizza employees filmed a prank in the restaurant’s kitchen, they decided to post it online. In a few days, thanks to the power of social media, they ended up with felony charges, more than a million disgusted viewers, and a major company facing a public relations crisis.
Difficult to find mobile talent in NYC. Mobile will always be a support channel. Media buying is done by the ooh planner and everywhwre elses, its not easily trackable.
I’m in new York this week at the mma show for mobile marketing. Want to clue you all into some of the insights which were shared.
Online is moving to mobile and social networking as well. Dollars are slowly being shifted to the mobile space. Brands need to understand the mobile space for their to be more dollars spent. Aol acquired bebo. Their is no such thing as ROI in the mobile space. Theiphone will become a force for movement into the mobile space.
I do not have cancer. I do suffer from diabetes type I but my life is not going to be over tomorrow, maybe the next day. I figure the rocket scientists who put this study together have to be either hiding out in a mall somewhere or under a lab bench cause the conclusion they are offering is very…silly. Patients suffering from a terminal illness want empathy. Holy shit who woulda thunk it.
I will expand on this little gem of insight a bit and dare i say, dare say ALL patients suffering from ANY terminal illness or a common cold want empathy and when they get it there will be a positive outcome of some sort.
