That’s nothing shocking, but it’s part of a sharper focus on the relationships between bloggers and advertisers. Attorneys general and the Federal Trade Commission, which is about to expand its endorsement guidelines to include blogs, are investigating the area, along with the self-regulatory groups.

via Advertising – Notice Those Ads on Blogs? Regulators Do, Too – NYTimes.com.

The analyst said: “Much more than that would be overpaying”, adding that even in digital marketing, valuations had fallen since last year, when Advertising Age trade magazine reported a valuation of $800m

via FT.com / Companies / Technology – Microsoft puts Razorfish up for sale.

The analyst said: “Much more than that would be overpaying”, adding that even in digital marketing, valuations had fallen since last year, when Advertising Age trade magazine reported a valuation of $800m

via FT.com / Companies / Technology – Microsoft puts Razorfish up for sale.

via Put Ad on Web. Count Clicks. Revise. – NYTimes.com.

Men are from Mars. Women are from Venus. And Dell is from the school of marketing hard knocks.

The computer maker recently took the wraps off a new Web site geared toward women called Della, which advertises Dell’s line of Inspiron Mini 10 netbooks.

The site originally featured tech “tips” that recommended calorie counting, finding recipes and watching cooking videos as ways for women to get the most from a laptop.

via What Do Women Want in a Laptop? – Bits Blog – NYTimes.com.

Those were the results of a poll released last month by the National Sleep Foundation, a nonprofit group financed by federal and private sources that include health care companies like Merck, Wyeth and Johnson & Johnson and mattress makers like Sealy.

via Advertising – Pill Sales Rise as Financial Anxiety Chases the Sandman Away – NYTimes.com.

The tweet: “Introducing Hashem Bajwa, former Goodby, Silverstein Digital Strategist… now a TBWADigital Artist. Innovation and Strategy.”

Here’s Bajwa’s thoughts on digital, which he posted over on Brian Morrissey’s blog (which you should read). “[W]e can’t use digital like it’s just another ad medium. Iain Tait of Poke London describes creating things for the web like opening up a TV and rewiring how it works completely, it’s not just thinking about what to run on the TV. Far too many advertisers still (wrongly) think in that way, about ‘running’ their ads on the web.”

via mediabistro.com: AgencySpy.

via Should Leo Burnett Take ‘The Man’s’ Name Off the Door? – mediabistro.com: AgencySpy.

When two Domino’s Pizza employees filmed a prank in the restaurant’s kitchen, they decided to post it online. In a few days, thanks to the power of social media, they ended up with felony charges, more than a million disgusted viewers, and a major company facing a public relations crisis.

via A Video Prank at Domino’s Damages Its Brand – NYTimes.com.

YouTube – SpongeBob Got Back.