YouTube – SpongeBob Got Back

YouTube – SpongeBob Got Back.

Popularity: 19% [?]

Internet Ad Sales Rose in ’08, but at Slower Pace – NYTimes.com

Internet advertising rose in 2008, according to a report released Monday, but the growth is starting to flatten.

“The economy has had a significant impact on the short-term growth of the Internet advertising market,” David Silverman, a partner at PricewaterhouseCoopers, which contributed to the report, said in a conference call.

Internet advertising in the United States grew to $23.4 billion in 2008, an increase of 10.6 percent from 2007, according to the Internet Advertising Revenue Report from the Interactive Advertising Bureau, a trade group representing online advertisers, as well as PricewaterhouseCoopers.

via Internet Ad Sales Rose in ’08, but at Slower Pace – NYTimes.com.

Popularity: 15% [?]

Genentech pulls drug from market for safety

SOUTH SAN FRANCISCO, Calif. — The Genentech unit of drugmaker Roche is pulling the psoriasis treatment Raptiva off the U.S. market for safety concerns.

Genentech say it’s pulling the drug because of a risk of a rare and usually fatal brain condition.

The company estimates about 2,000 people in the U.S. are now taking the drug. It accounted for $108 million in sales in 2008.

Genentech says patients should talk with their doctors before stopping treatment with the drug.

Roche says its earnings won’t be significantly affected by the decision.

via Genentech pulls drug from market for safety.

Popularity: 6% [?]

FDA Demands Drug Cos. Stop ‘Misleading’ Ads on Google, Yahoo – Advertising Age – News

NEW YORK AdAge.com — The FDA’s Division of Drug Marketing, Advertising and Communications has sent out letters to 14 leading drug companies requesting them to end what it’s calling certain “misleading” and “misbranded” advertising on search engines such as Google and Yahoo.

via FDA Demands Drug Cos. Stop ‘Misleading’ Ads on Google, Yahoo – Advertising Age – News.

Popularity: 16% [?]

Associated Press Seeks More Control of Content on Web

Taking aim at the way news is spread across the Internet, The Associated Press said on Monday that Web sites that used the work of news organizations must obtain permission and share revenue with them, and that it would take legal action against those that did not.

via Associated Press Seeks More Control of Content on Web – NYTimes.com.

Popularity: 16% [?]

Warning Letters and Untitled Letters to Pharmaceutical Companies 2009

These letters, sorted by month, are supplied by the CDER Freedom of Electronic Information Office. This page only covers Division of Drug Marketing and Communications and Headquarters Warning Letters.

via Warning Letters and Untitled Letters to Pharmaceutical Companies 2009.

Popularity: 5% [?]

How to Create a Social Media Monitoring Strategy | media guerrilla

So I was talking with a peer recently about his online community work, and in that conversation I asked him what his company’s social media monitoring and response strategy entailed. His reply:

“Oh, you know, we’re using Radian6….”

Frankly, his reply didn’t surprise me. Radian6 *is* a kick-butt service that a lot of companies are using, ours included, however, the more I think about his response and continue talking with other folks about conversation discovery, tracking, analysis, and the like, the more gaps I find…

via How to Create a Social Media Monitoring Strategy | media guerrilla.

Popularity: 9% [?]

PharmaLive: FDA Sends Letters to 14 Companies Regarding Internet Ads

ROCKVILLE, Md., April 6, 2009–The FDA posted on its web site Friday letters it sent to 14 major pharmaceutical companies about online ads, saying the ads were misleading as they did not include information on potential risks.

Pfizer and Johnson & Johnson were among the companies to receive letters.

The letters and promotional material can be viewed at http://www.fda.gov/cder/warn/warn2009.htm.

via PharmaLive: FDA Sends Letters to 14 Companies Regarding Internet Ads.

Popularity: 6% [?]

FT.com / Companies / Media – Advertisers brace for online viral marketing curbs

Advertisers in the US are bracing themselves for regulatory changes that they fear will curtail their efforts to tap into the fast-growing online social media phenomenon.

Revised guidelines on endorsements and testimonials by the Federal Trade Commission, now under review and expected to be adopted, would hold companies liable for untruthful statements made by bloggers and users of social networking sites who receive samples of their products.

via FT.com / Companies / Media – Advertisers brace for online viral marketing curbs.

Popularity: 5% [?]

Bereaved Mom Recasts Purdue On Wikipedia // Pharmalot

We all know how Wikipedia works – the definitions and descriptions can be changed by the public at large. Now, Marianne Skolek has defined Purdue Pharma for all the world to see – and in her view, her recent entry helps to set the record straight about its OxyContin marketing.

Skolek, you see, holds Purdue responsible for the 2002 death of her 29-year-old daughter, who was prescribed the painkiller for a herniated disk and wound up dying of heart failure, leaving behind a 6-year-old son. And she remains unsatisfied with a plea deal last year in which Purdue Pharma and three present and former execs agreed to pay $634.5 million to settle charges related to deceiving docs about the potential for abusing OxyContin. No one went to jail back story.

via Bereaved Mom Recasts Purdue On Wikipedia // Pharmalot.

Popularity: 12% [?]

Obama’s health care challenge

NEW YORK CNNMoney.com — President-elect Barack Obama, as part of the effort to revive the economy, has proposed a massive effort to modernize health care by making all health records standardized and electronic.

Here’s the audacious plan: Computerize all health records within five years. The quality of health care for all Americans gets a big boost, and costs decline.

via Obama’s health care challenge – Jan. 12, 2009.

Popularity: 11% [?]

Ad Shops Eye Web Space

Subscription needed.

Madison Avenue took a back seat as technology companies created the tools to buy advertising space online. Now, major ad holding companies are developing their own systems.

The latest tool, from Interpublic Group’s media-buying unit, Mediabrands, creates custom digital ad marketplaces for clients, which include Johnson & Johnson, Hyundai Motor America and Microsoft. It groups the ad space across thousands of Web sites from ad networks and ad exchanges and then adds a layer of data ranging from the sites a consumer has visited to information in the marketer’s own customer database. Marketers can then place ads that appear only …

via Ad Shops Eye Web Space – WSJ.com.

Popularity: 12% [?]

The New Austerity in Publishing

For decades the New York publishing world promised a romantic life of fancy lunches, sparkling parties, sophisticated banter and trips to spots like the Caribbean to pitch books to sales representatives. If the salaries were not exactly Wall Street caliber, well, they came with a milieu that mixed cultural swagger with pure Manhattan high life.

Just two weeks before announcing staff cuts and a substantial corporate restructuring in December, the publishing giant Macmillan gathered its sales and marketing staff at the historic Hotel del Coronado in San Diego — where Billy Wilder filmed Tony Curtis wooing Marilyn Monroe in “Some Like It Hot” — to talk about titles on the spring lists. Between marathon meetings to discuss plans for new books, the sales reps were invited to take part in wine tastings and spa treatments.

This year the meetings will be held via Webcam. In a memo to staff members announcing the layoffs on Dec. 15, John Sargent, chief executive of Macmillan, said the company would hold only one of its three annual sales conferences in person, and the other two would be conducted on the Web and by telephone.

via The New Austerity in Publishing – NYTimes.com.

Popularity: 12% [?]

As Marketers Retreat, Condé Nast Magazines Slim Down

AT a glance, the covers of Allure magazine from January 2008 and January 2009 do not look very different from each other. The 2008 issue trumpeted headlines like “Mega Makeover Issue” and “Insanely Flawless Skin,” and 2009 has “Big Makeover Issue” and “Powerful Skin Care.”

Inside the magazine it was a different story: the January 2008 issue had almost 70 pages of ads, while the January 2009 issue had 41, according to the Media Industry Newsletter, a decline of 41 percent.

via Advertising – As Marketers Retreat, Condé Nast Magazines Slim Down – NYTimes.com.

Popularity: 12% [?]

Ad Agencies Create and Market Their Own Brands

ON the blog Mrs. O, fans of Michelle Obama’s style can view photos of the outfit she wore on a recent date with the president-elect and find out where to buy the same purple designer coat.

The advertising agency behind the blog, Bartle Bogle Hegarty, does not work for Mrs. Obama or for the fashion designers the site features. In fact, mrs-o.org is not for a client at all. It is an entirely new business created by the Zag division of Bartle Bogle, which the agency started to invent new brands.

via Advertising – Ad Agencies Create and Market Their Own Brands – NYTimes.com.

Popularity: 9% [?]